A digital idea was proposed to adhere to the brand's objective of commemorating Nephrologists in India during this year's edition of World Kidney Day, held on 13th March, 2014.

 

WIth various themes held right from its inception, we proposed a heritage wall of evolution to showcase the alternate 4 years, from its inception in the year 2006. 

 

An interactive flash banner was proposed to be used on the website to display the same. Clicking it would take viewers to the microstie created with a Wall of Fame, commemorating the top Nephrologists in the country.